In this episode of Decentralized Voices, Daria sits down with Zoe, a Web3 marketer at WebZero and co-founder of Crypto Girls Club, to talk about what it really takes to engage developers in the crypto space.

💡 From the truth behind developer marketing (spoiler: they hate being sold to) to organizing hacker houses and building a personal brand that unlocks global opportunities — this is a must-watch for marketers, founders, and builders in Web3.

What we cover:

🔸 Why most Web3 marketing fails with developers

🔸 Building trust and the difference between marketing to devs and degens

🔸 How to conduct 20 Web3 events in one week

🔸 Building for the long game — without chasing token pumps

🔸 Personal branding strategies to get the best jobs and collabs

Enjoy the conversation and don’t forget to share this episode with your friends!

❤️‍🔥 Guest: Zoe Faircloth, Global Events & Marketing Lead at WebZero

X (Twitter): https://x.com/ZoeCatherineF

LinkedIn: https://www.linkedin.com/in/zoe-faircloth

🎙️ Host: Daria Volkova

Twitter: https://x.com/dariastrateg

LinkedIn: https://www.linkedin.com/in/dariastrategy

Hackernoon: https://hackernoon.com/u/dariavolkova

Substack: https://substack.com/@dariastrategy