In this episode of the Building Web3 podcast, host Jax Dwyer is joined by Laurisha, founder of CryptoFilma, for a deep dive into effective Web3 marketing and community-building strategies. Laurisha shares her journey into Web3, which began with event marketing and social media for Consensus and South by Southwest, and reveals key insights on how platforms like LinkedIn, Twitter (X), and YouTube are shaping the crypto marketing landscape.

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Chapters

00:00 Introduction to Web3 Marketing and Events
03:08 Social Media Strategies for Web3 Companies
06:13 The Importance of Thought Leadership in Web3
08:53 Navigating Twitter and Community Engagement
11:56 Leveraging LinkedIn for Brand Awareness
14:57 The Role of YouTube in Web3 Marketing
17:55 Building Community and Effective Marketing Funnels
21:03 Event Strategies for Web3 Companies
23:55 The Future of Marketing in Web3
26:13 Breaking Down Twitter/X Strategies – Posts, Spaces, and Thought Leadership
30:19 Turning Airdrop Hunters into Loyal Community Members
32:24 Effective Event Strategies – Sponsorships, KPIs, and Swag Utilization
37:55 High-Utility Swag and Building Lasting Brand Recognition
38:13 CryptoFilma’s Approach to Creative Web3 Marketing Solutions 

The conversation covers essential tactics to boost brand visibility, foster thought leadership, and create authentic community connections in Web3. Laurisha explains why personalized, high-quality content is more impactful than generic posts, and why Twitter remains essential for reaching the crypto community, while LinkedIn is a powerful tool for brand awareness, particularly in Europe and Latin America. She also shares tips on optimizing YouTube with SEO-friendly videos, event recaps, and short clips to reach new audiences.

Learn about the emerging "intern" movement on Twitter, how to create a balanced social media calendar, and the importance of events in building real-world connections. From creating impactful motion graphics to leveraging high-utility giveaways, Laurisha offers practical advice on maximizing engagement and building a loyal community in the Web3 space. Whether you're a startup or scaling your project, this episode provides valuable insights on crafting a successful Web3 marketing strategy.

Web3 marketing, social media strategy, thought leadership, community building, LinkedIn marketing, Twitter marketing, YouTube for Web3, crypto community, CryptoFilma, Web3 founders, community-driven marketing, event marketing, blockchain marketing, Web3 growth, crypto audience, digital marketing, brand awareness, in-person events, content creation, marketing funnel, Web3 audience engagement, crypto social media

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Disclaimer: Nothing said on Building Web3 is a recommendation to buy or sell securities or tokens. This podcast is for informational purposes only, and any views expressed by anyone on the show are solely our opinions, not financial advice. Jax, and our guests may hold positions in the companies, funds, or projects discussed.

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