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Web3 Marketing Strategies, Building Community & Validating Your Product | Kelsey McGuire | WT3 006
Marketing isn't just about spreading the word – it's about weaving a story that resonates." Join us for the sixth episode of What The 3, the no-bs podcast for emerging tech startups
In this episode, we sit down with Kelsey McGuire who brings her rich experience from being an ex-CMO at Coinfund to leading growth initiatives at Shardeum. She dives into the transformative power of community-centric marketing strategies and the critical role they play in go-to-market success.
She also shares actionable advice on building scalable marketing frameworks that adapt to evolving market demands and highlights customer feedback's importance in shaping marketing strategies and overall business direction. Whether you're a startup founder looking to carve out your niche in the competitive Web3 arena or a seasoned marketer aiming to deepen community ties, this episode offers a treasure trove of practical insights.
Throughout the episode, Kelsey offers invaluable insights into aligning product messaging with market needs, utilizing analytics to refine marketing approaches, and the importance of customer feedback in iterating and evolving marketing strategies. She also outlines her top five 'Startup Desert Island' essentials for any founder or marketer entering the Web3 space. This episode is packed with unfiltered wisdom and actionable advice that will help you harness the full potential of your marketing efforts.
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Marketing isn't just about spreading the word – it's about weaving a story that resonates." Join us for the sixth episode of What The 3, the no-bs podcast for emerging tech startups
In this episode, we sit down with Kelsey McGuire who brings her rich experience from being an ex-CMO at Coinfund to leading growth initiatives at Shardeum. She dives into the transformative power of community-centric marketing strategies and the critical role they play in go-to-market success.
She also shares actionable advice on building scalable marketing frameworks that adapt to evolving market demands and highlights customer feedback's importance in shaping marketing strategies and overall business direction. Whether you're a startup founder looking to carve out your niche in the competitive Web3 arena or a seasoned marketer aiming to deepen community ties, this episode offers a treasure trove of practical insights.
Throughout the episode, Kelsey offers invaluable insights into aligning product messaging with market needs, utilizing analytics to refine marketing approaches, and the importance of customer feedback in iterating and evolving marketing strategies. She also outlines her top five 'Startup Desert Island' essentials for any founder or marketer entering the Web3 space. This episode is packed with unfiltered wisdom and actionable advice that will help you harness the full potential of your marketing efforts.