Web3 Deep Dive

Web3’s Impact on Brands, Consumers and Enterprises


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Rachel Wolfson sat down with Keith Grossman, President of Enterprise at MoonPay, to discuss how Web3 is impacting brands, consumers and enterprises. 

This week's guests:

Keith Grossman is President of Enterprise for crypto payment infrastructure firm, MoonPay. Prior to this, Keith was the president of TIME Magazine. Keith has also served in leadership positions at reputed firms such as Conde Nast-owned Wired, Bloomberg, Engine and Time magazine before formally stepping into the cryptocurrency space in 2022.

Show sponsors:

Special thanks to Wursta for sponsoring this episode. Wursta is a global technology consultancy on a mission to help businesses save time and money by making wise decisions on critical IT including email, cloud, cybersecurity, Web3, and more. WRST Collabs is Wursta’s innovation lab exploring web3 and curating the WRST NFT Gallery. 

Learn more at https://wursta.com/

If you are interested in sponsoring upcoming episodes, please reach out [email protected]

🎙️Podcast Info:

Amazon Podcasts: https://music.amazon.com/podcasts/f4dd2741-2600-4be5-b894-de55b1bb1456/web3-deep-dive 

Apple Podcasts: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 

Spotify: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 

IheartRadio: http://bit.ly/3nO7QS4 

Show Outline/Highlights

0:00 – Keith Grossman explaining the importance of blockchain technology

1:04 – Introduction and episode sponsor thank you

2:33 – Keith shares his thoughts on Consensus 2023

3:42 – Keith explaining his role at MoonPay

5:14 – What is MoonPay?

8:17 – How should brands leverage Web3?

10:46 – How Web3 is advancing for brands and consumers

11:32 – How will Web3 affect businesses financially?

16:35 – Keith explains why we are seeing a change in consumer privacy regulation

18:27 – Keith explains TIME Magazine’s goal behind TIMEPieces

19:53 – Keith points out a big misnomer in Web3

23:24 – What is Web3 on the blockchain front?

25:03 – Web3 isn’t a forced evolution

26:13 – Has it been challenging to bring enterprises to the Web3 sector?

33:35 – Web3 terminology will fade away in coming years

34:06 – What Web3 technology can do for brand loyalty programs

37:11 – How Web3 can eventually go mainstream

41:44 – Why the next 24-months will be key for Web3 adoption

42:28 – Closing credits

Social Links:

⚡️Follow Keith on Twitter: https://twitter.com/KeithGrossman 

⚡️Follow MoonPay on Twitter: https://twitter.com/MoonPay 

⚡️Follow WRST COLLABS on Twitter: https://twitter.com/WRSTcollabs 

⚡️Follow WURSTA on Twitter: https://twitter.com/WurstaCo 

⚡️Follow Web3 Deep Dive on Instagram: https://instagram.com/web3deepdive_podcast?igshid=YjNmNGQ3MDY= 

⚡️Follow Web3 Deep Dive on LinkedIn: https://bit.ly/3UdVrmC 

👋 Follow Rachel on social media:

Twitter: https://twitter.com/Rachelwolf00 

Instagram: https://www.instagram.com/rachelswolfson

LinkedIn: https://www.linkedin.com/in/rachwolf/

🙌 Show Production Team: 

Executive Producer, Deanna Wursta: https://www.linkedin.com/in/deannadial/ 

Producer, Mark Gamo: https://instagram.com/markgamo?igshid=ZjE2NGZiNDQ=

Director, Alex Wilcox: https://instagram.com/alexanderwilcox?igshid=ZjE2NGZiNDQ=

Director, Aron Bender: https://www.linkedin.com/in/aron-bender/

Musical Director, Dana Albo: https://instagram.com/danaalbo10?igshid=ZjE2NGZiNDQ=

💡 OTHER RESOURCES: 

Rachel's Website: https://www.rachelwolfson.me/ 

Rachel's Cointelegraph Column: https://cointelegraph.com/authors/rachel-wolfson 

Rachel's Bitcoin E-Book: https://www.amazon.com/dp/B08WLHXRS3 

Rachel's Linktree: https://linktr.ee/rachelswolfson

Wursta Website: https://wursta.com/ 

WRST Collabs Website: https://wrst.co/ 

MoonPay website: https://www.moonpay.com/ 

DISCLAIMER This show is for entertainment purposes only and does not provide financial advice. Before making any decisions consult a professional. 

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Web3 Deep DiveBy Rachel Wolfson