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Art has always been about storytelling, but what happens when collecting digital art becomes a way to document your own life journey? In this deeply personal conversation, Boona opens up about how a single NFT purchase captured the 10-year anniversary of his path to sobriety – a pivotal decision that changed everything.

Boona's perspective as both a podcaster and collector gives him unique insights into the world of digital art. He shares the lightning-bolt moment when he first discovered NFTs during the 2021 Clubhouse boom, comparing it to the feeling he had when Steve Jobs unveiled the first iPhone. For a lifelong gamer who had spent thousands on digital assets he never truly owned, blockchain ownership just made sense.

What keeps him passionate about web3 is the community built on authenticity. "It's the first community centered around something that incentivizes people to be authentic," he explains, noting how on-chain reputation creates natural accountability. Yet he doesn't shy away from addressing challenges, particularly what he calls the "dead zone" – art priced between 1-9 ETH that struggles during market downturns, leaving many talented artists in limbo.

Looking toward the future, Boona offers a bold prediction: within five years, all significant art will incorporate code components. "We're not even in a renaissance yet," he argues, suggesting that truly revolutionary art requires embracing technological mediums rather than simply digitizing traditional forms. His call for more honest criticism in the space comes from a place of genuine care – seeing the potential for something truly transformative if we're willing to have difficult conversations.

Beyond collecting, Boona shares exciting developments with his company Schiller, including their upcoming third season of media programming and the launch of Merch, a neo-couture fashion brand blending physical luxury with NFTs. This integration of technology with fashion exemplifies exactly the kind of thoughtful innovation he advocates for throughout our conversation.

Whether you're a seasoned collector or new to the space, this episode offers valuable insights on finding meaning in digital collecting and the courage to voice constructive criticism. Follow us for more conversations that explore both the art and heart of web3.

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