In this episode of Ground Up Growth, Paul Hopper and Hannah Pittman sit down with Webb Emerson, owner of Form Design Build, to talk about building a modern construction company from the ground up. Webb shares his journey from growing up around job sites in Memphis to earning a construction degree from Mississippi State University, gaining experience in large-scale commercial construction, and eventually launching his own business in Jackson, Mississippi.

The conversation dives into how Form Design Build is reshaping the traditional construction model through a design-build approach that combines architecture, engineering, and construction under one roof. Webb explains why this streamlined process creates a better experience for clients, reduces friction, and often delivers stronger long-term value than the standard bid process.

They also discuss branding, marketing, and why many construction companies overlook the power of a strong message and consistent presence online. Webb shares how intentional branding, company culture, and long-term thinking have helped Form grow quickly in just three years. If you're interested in entrepreneurship, construction, leadership, or building a business with vision, this episode delivers practical insight and real-world perspective.