Webflow is a visual programming tool used by designers, developers, and other technical users. Webflow is a leader in the “low code” or “no code” category of software tools that has become prominent in the last few years. 

Webflow has been years in the making. In a previous show with Webflow CEO Vlad Magdalin, he told the story of being heads down on Webflow, steadily working through the engineering problems that stood between him and his vision of a visual programming environment.

In the early days, it was unclear who would even want to use Webflow. A critic of Webflow might have said that Webflow was too high level for developers, and too technical for designers. But Webflow caters to a large subset of developers and designers who want the kind of low code experience that Webflow provides. The product has also helped define a new category of knowledge worker: the “visual programmer.”

Bryant Chou is a co-founder of Webflow and was the CTO in the early days. He joins the show to discuss the engineering problems that the company has had to work through, and his perspective on how Webflow fits into the software market going forward.