This presentation will begin with an introduction to design principles specifically targeted to the early phases of a creative workflow. A design workflow that incorporates BIM practices quickly leads to more efficient and dependable solutions. How to decide on the best time to implement BIM technology into the process will be discussed. We will demonstrate how can be used to initiate the design of a project by creating massing models for form studies. Then we’ll use direct modeling tools and discuss what advantages these tools bring to an iterative process. The presentation will conclude by demonstrating how you can develop your schematic processes into intelligent information models that can also be used for documentation.