Most of my clients are using webinars as their client acquisition system.

And for good reason—webinars, if done right, are an amazing way to create a relationship quickly with your ideal customer and turn them from lead to buyer in just one sitting.

Who doesn’t want that?!

But let’s be honest - creating a webinar that actually converts, and converts profitably enough to run paid ads to, is a struggle for most people.

This is why my agency does a complete audit on our clients' webinars BEFORE we ever run paid ads to it.

So if you’re looking to turn your webinar from so-so to ON FIRE, then I’m going to share with you 4 levers 🔧 that we ensure all of our clients utilize in their webinars.

Now, there is MUCH more than these 4 levers to make a webinar convert profitably, but if you implement these 4 levers 🔧, I can guarantee you’ll see higher engagement and conversions on your webinar.

If you haven’t added these 4 levers yet to your webinar, 🎧 tune in to the latest episode of Marketing on Tap and see how you can increase profitability on your next webinar!

Key Takeaways:

4 Levers of Conversion
1️⃣ Belief
       ⚙️ In your webinar, you have to create the belief that your product or offering can work for them.
       ⚙️ Make them believe that they can do the action required to get the result.
       ⚙️ Allow them to believe that they are worthy of the result.
2️⃣ Logic, aka tangibility — provide tangible data and outcome, show the process of how you can provide solution.
3️⃣ Credibility — add testimonials and result right from your client’s mouth.
4️⃣ Ethical persuasion — people need a push to say yes to themselves; be that support and offer them something that can impact their lives forever.

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