In this episode of our Global Timber Market Webinar Series, we discussed "Sawmilling in New Zealand” with David Turner, Executive Director of SEQUAL.
Moderated by Mr. Amir Rashad, CEO of Timber Exchange, this webinar featured valuable insights and expertise on the New Zealand lumber market. Here's a sneak peek at some of the key points that were covered:
- How much does New Zealand produce and what makes sawmilling in this part of the world unique? 
- What are the top species and how is the fiber? What are the typical dimensions and lengths you produce? 
- Is the production consolidated among a few big players? 
- How much of the produced volumes are sold domestically or exported? 
- SEQUAL exports to Saudi Arabia and China, where there are large producers like Russia, Germany, and Chile as well, how do they compete and stay competitive? 
- When you export to these markets do you do direct contracts, use trading houses, or nominated agents? 
- On the topic of Russia - have you noticed a shift in customer behavior since the sanctions? 
- Now when global markets have been so volatile, how do you choose which markets to work with, are you using the current market situation to expand into new markets? If so, which new markets are you interested in entering 
- Are you restricted in any way by logistics? 
- What role do you see technology playing for a company like SEQUAL when it comes to customer service, transparency, accountability and just automating export sales and the supply chain?
And much more!
**Followed by a Q&A session with the audience**