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Webinar Special Episode: Shockwave Therapy: Unpacking What Every Podiatrist Should Know
How to Implement Extracorporeal Shockwave (SoftWave TRT) in a Podiatry Practice | Webinar Replay (April 2026) Michelle McGowan (Podiatry Unfiltered/Independent Podiatrist Network) shares an April 2026 webinar on implementing extracorporeal shockwave therapy—especially SoftWave TRT—in a podiatry office, joined by Dr. Tim Henny and SoftWave specialist Liz Keener. She explains the three commonly discussed modalities in podiatry (radial pressure wave, focused shockwave, and broad-focused shockwave), why her practice chose broad-focused SoftWave (larger treatment zone), and the regenerative concept of mechanotransduction. McGowan outlines real-world workflow and clinical protocols (typical shocks, energy targets, pain-guided technique, VAS tracking, and when to add laser), discusses packaging and pricing (including pay-per-visit vs upfront plans), and covers patient expectation-setting and consent/ABN considerations. She also reviews marketing tactics (in-office videos, testimonials, email outreach), financing tools (Cherry), and answers audience questions on depth, insurance, costs, and combining shockwave with orthobiologics. 00:00 Webinar Intro and Invite 01:26 Friendly Network Banter 04:39 Webinar Kickoff and Agenda 08:00 Shockwave Basics Explained 08:47 Three Shockwave Types 11:55 Cellular Healing Effects 13:03 SoftWave Physics Demo 13:35 Treatment Technique Walkthrough 14:35 Depth Question and Use Cases 15:40 Protocols and Settings 18:04 Why We Chose SoftWave 20:38 Pricing and Patient Expectations 23:00 Treatment Packages and Plans 24:54 Marketing That Works 26:51 In-Office Video and Testimonials 28:00 Patient Testimonial Playbook 28:18 Shockwave Case Breakdown 29:02 Share Outcomes and Consents 29:27 Email Marketing That Converts 30:24 Patient Financing Options 31:30 Workflow and Documentation Setup 33:22 Athletes and Expectations 34:45 Old School Shockwave Evolution 35:41 Live Q&A Marketing Vendors 36:40 ABNs and Insurance Pushback 39:50 Pricing and ROI Reality 45:08 Shockwave vs Stem Cells 51:51 Wrap Up and Next Steps
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By Michele MCGOWANHow to Implement Extracorporeal Shockwave (SoftWave TRT) in a Podiatry Practice | Webinar Replay (April 2026) Michelle McGowan (Podiatry Unfiltered/Independent Podiatrist Network) shares an April 2026 webinar on implementing extracorporeal shockwave therapy—especially SoftWave TRT—in a podiatry office, joined by Dr. Tim Henny and SoftWave specialist Liz Keener. She explains the three commonly discussed modalities in podiatry (radial pressure wave, focused shockwave, and broad-focused shockwave), why her practice chose broad-focused SoftWave (larger treatment zone), and the regenerative concept of mechanotransduction. McGowan outlines real-world workflow and clinical protocols (typical shocks, energy targets, pain-guided technique, VAS tracking, and when to add laser), discusses packaging and pricing (including pay-per-visit vs upfront plans), and covers patient expectation-setting and consent/ABN considerations. She also reviews marketing tactics (in-office videos, testimonials, email outreach), financing tools (Cherry), and answers audience questions on depth, insurance, costs, and combining shockwave with orthobiologics. 00:00 Webinar Intro and Invite 01:26 Friendly Network Banter 04:39 Webinar Kickoff and Agenda 08:00 Shockwave Basics Explained 08:47 Three Shockwave Types 11:55 Cellular Healing Effects 13:03 SoftWave Physics Demo 13:35 Treatment Technique Walkthrough 14:35 Depth Question and Use Cases 15:40 Protocols and Settings 18:04 Why We Chose SoftWave 20:38 Pricing and Patient Expectations 23:00 Treatment Packages and Plans 24:54 Marketing That Works 26:51 In-Office Video and Testimonials 28:00 Patient Testimonial Playbook 28:18 Shockwave Case Breakdown 29:02 Share Outcomes and Consents 29:27 Email Marketing That Converts 30:24 Patient Financing Options 31:30 Workflow and Documentation Setup 33:22 Athletes and Expectations 34:45 Old School Shockwave Evolution 35:41 Live Q&A Marketing Vendors 36:40 ABNs and Insurance Pushback 39:50 Pricing and ROI Reality 45:08 Shockwave vs Stem Cells 51:51 Wrap Up and Next Steps