In our recent webinar in partnership with Workspace Global, we discussed how to think about branding for your business using PaidHR as a case study. 

If you’re a startup founder looking to design a pitch deck or other social media assets, our partners at Workspace Global are giving you an amazing 7-day free trial of their design and development services. All you have to do is visit https://www.workspaceglobal.com/freetrial and use our discount code: WGSPOTLIGHTPOD. 

You can follow all the speakers on LinkedIn: Olumide Soyombo, Seye Bandele, Ore Badmus, Sydney Sam 

0:46 Olumide Soyombo's introduction 

2:31 Is there a winning formula for startups?

6:08 Reputation in branding and business

9:49 How important is a pitch in making money?

12:29 Can a good pitch turn a bad reputation around?

15:36 Deciding to put money into a business

18:20 Do outsiders always see the effort put into the business?

20:30 Bolt case study

23:24 Andela case study

26:24 Fullgap's impressing storytelling

27:48 Audience questions for Olumide

35:51 Seye Bandele's introduction 

37:04 About PaidHR

44:16 The importance of personal branding and reputation in building a successful business

46:15 Mistakes made and overcoming them

48:18 Reaching out after past rejections

51:07 What to prioritise when building a brand

56:23 Going from Pade to PaidHR

1:00:28 Audience questions for Seye

1:10:00 Ore Badmus’ introduction

1:12:33 The process behind the PaidHR rebrand

1:38:14 Audience question for Ore

1:43:54 Sydnye Sam’s introduction

1:44:30 What Workspace Global does

1:54:25 Audience question for Sydney

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