In this Hello Customer webinar, CEO Bram De Vos is joined by Michel Stevens, course director at CXM Academy, for a no nonsense look at how to turn feedback into action, and why most companies still miss the point.

Key Topics Covered:

• The importance of reading raw customer feedback daily
• The blind spot of focusing only on complaints
• Two-dimensional customer relationships (emotional connection vs. product satisfaction)
• The three layers of service recovery (functional, emotional, social)
• Proactive feedback collection strategies
• Communicating customer centricity internally and externally
• Calculating ROI through promoter/detractor analysis

Core Takeaway: "Never assume, always ask" — understanding customer reality through direct conversation is vital.

Learn how Hello Customer turns feedback into business improvements: https://www.hellocustomer.com

You can watch the full webinar and see the discussion unfold on video here: https://www.hellocustomer.com/en/resources/webinars