Today Buyers Meeting Point welcomes Kristian Haanes as our guest. Kristian Haanes is the founder and CEO of Webinara, a platform covering webinars on hundreds of topics taking place all around the world. He is a serial entrepreneur with over 15 years in B2B solution sales, management, and marketing and has a solid background with IT companies, SaaS/Cloud services in the Nordic countries and UK, focusing on Market Research, Leads generation, Customer Experience Management, Project Management, and HR. I connected with Kristian a little over a year ago when he first launched the Webinara platform. I’ve been covering webinars for years on Buyers Meeting Point, so we instantly had a lot in common – most of all a shared recognition for the importance of continued learning. In this conversation we discuss: Why continued investment in learning is so critical, regardless of your industry, role, or professional aspirationsThe #1 key to getting impreoved traction and engagement via social mediaHow the content marketing approach is a win for both webinar hosts and webinar attendees   For more information and webinar best practices, don't forget to visit the Webinara Blog.