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Website Audits For B2B Marketing Professionals
Not just B2B marketers but ALL marketers should consider doing a website audit before making a handful of changes to the site or doing a redesign.
Sam Moss does a great job talking about website audits:
It's more of a conversion audit, more or less, which means...
1. We go over the content of the website
2. The flow/structure
3. The design
4. The customer experience that they're going to go through
5. Then we give feedback to the company or the marketing team on what can be improved
Basically, we provide this to give a second pair of eyes for your marketing team or for your company. That second pair of eyes that can say, yes, you're either doing it right, or here are some key areas that you can improve.
It's tough for you to see what customers are experiencing.
We give some corrective criticism, we record the call and then we shoot it over to them.
P.S. When it comes to website audits, Sam’s recommendations are on point. And he won’t promote this but I will (LOL), check out his new website. He just went through a website redesign and it looks amazing. I’m personally using his website as inspiration for my prospective clients.
====
If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)
Sam's website: 1clickagency.com
Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald
View all episodes
By JRM Web Marketing
5
1515 ratings
Not just B2B marketers but ALL marketers should consider doing a website audit before making a handful of changes to the site or doing a redesign.
Sam Moss does a great job talking about website audits:
It's more of a conversion audit, more or less, which means...
1. We go over the content of the website
2. The flow/structure
3. The design
4. The customer experience that they're going to go through
5. Then we give feedback to the company or the marketing team on what can be improved
Basically, we provide this to give a second pair of eyes for your marketing team or for your company. That second pair of eyes that can say, yes, you're either doing it right, or here are some key areas that you can improve.
It's tough for you to see what customers are experiencing.
We give some corrective criticism, we record the call and then we shoot it over to them.
P.S. When it comes to website audits, Sam’s recommendations are on point. And he won’t promote this but I will (LOL), check out his new website. He just went through a website redesign and it looks amazing. I’m personally using his website as inspiration for my prospective clients.
====
If you enjoyed this podcast, leave a 5-star rating on Apple Podcasts! :)
Sam's website: 1clickagency.com
Send me a direct message on LinkedIn! linkedin.com/in/jesus-mcdonald