Michael Schultz, Founder of Apex Rush | The Donovan Digital Podcast Ep.8

In this episode, Shawn Donovan sits down with Michael Schultz, Founder of Apex Rush, to dig into what really makes a website perform — not just look good. Michael brings years of experience in WordPress development, custom coding, and site optimization, helping agencies and AEC companies turn their online presence into a true business asset rather than just a digital brochure.

Together, they explore the fundamentals every firm should understand — from page speed and security to user experience and ongoing maintenance — and why these factors can make or break how your brand is perceived online. Michael shares real-world examples from projects he’s developed for AEC clients, offering practical advice on how to avoid common pitfalls like plugin bloat, weak hosting setups, and neglected updates that can hurt rankings or even compromise your site’s security.

Whether you’re an AEC firm launching a new site, a building product manufacturer trying to improve visibility on Google, or an agency partner managing multiple clients, this conversation breaks down the technical and strategic best practices that keep your site fast, secure, and built for long-term success.

Thank you for watching! Let us know what you thought of this episode, or what you would like to see next!