In recent years, organic traffic has become secondary to paid traffic as Google's business model continuously shifts towards a pay to play model to maximize their revenue. Does this mean organic results have gone by the wayside? Absolutely not. Organic search rankings are especially critical for people in the early stages of researching a topic or product that interests them. If your company ranks well, it creates the opportunity to become viewed as a trusted source. Conversions become much easier once your brand has established itself as a trusted authority in your industry. Google has released several updates that weighs a website's performance when ranking potential results. The Mobile First Indexing and Core Web Vitals updates introduced the need for performant mobile sites with a heavy focus on usability and speed. A poorly performing website is bound to create many lost opportunities.

In this week's Digital Marketing Mondays, Hans and Devin discuss easy to execute but often overlooked site optimizations to help you improve your site's performance which in turn will have a positive impact on your SEO efforts.

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