<p>It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature?</p>

It's harder than ever to be personalised. Universities have been trying to achieve widespread personalisation in websites for years. No one has cracked it. So why is it still a desirable website feature?

Website personalisation doesn't work. So why do we keep pushing for it?

All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools.

If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

Education

All things digital for the HE, FE, and broader education sector - bought to you by SMILE (wearesmile.com) - dedicated to helping universities and colleges become more authentic, timely, and personalised through creative services and tools. If you’re involved with digital for the education sector - and looking for news, insight, and opinions - you’re in the right place!

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Website personalisation doesn't work. So why do we keep pushing for it?

Website personalisation doesn't work. So why do we keep pushing for it?