On this episode of the Lead With Purpose podcast host, Tze Ching Yeung talks about the difference between websites and landing pages because the differences aren’t clear to some people and the pros and cons of each.

KEY TAKEAWAYS

• The purpose of a website is to serve as a comprehensive online platform for your business, organisation or you as an individual. They provide detailed information about you, your products and services, contact details, blog posts, news sections and so on. They usually provide a range of information to facilitate various user interactions.
• Landing pages are more standalone web pages created for specific marketing campaigns and purposes. They are designed to capture visitors’ attention and promote a very specific cause to action encouraging a conversion. This could be lead generation, product sales, signup to a newsletter, but usually there is only one call to action on a landing page for a single objective that is part of a larger marketing funnel.
• A website is built to engage customers, establish your credibility more than anything, and to provide information and support for your potential customer. Landing pages are designed to maximise conversions for a particular marketing campaign, product you want to sell, service you want to offer, newsletter you want them to sign up to. They have a very clear and direct call to action. 
• The way we get traffic to websites and landing pages is slightly different. On websites we can get traffic from organic sources like search engines, SEO (like blog posts), direct visits, referrals from other websites, social media platforms, paid advertising and so on. They are optimised for search engines and often have a long-term presence on the web. Landing pages are typically associated with specific marketing campaigns, so they usually don’t have as long a life, they serve a purpose and once that has been served the landing page gets removed. It’s harder to drive traffic to a landing page than a website because there’s not as much content, they’re often designed to be used in conjunction with Google Ads, social media ads, etc.

BEST MOMENTS
‘Websites consist of multiple pages all interconnected through a navigation menu allowing users to explore various sections, in fine detail, about different aspects of the business.’
‘Landing pages is one single page with a very specific structure and content tailored to the campaign’s objective. They’re designed to be highly focused with all distractions removed with a compelling headline, concise copy and/or persuasive visuals and a call-to-action button.’
‘The designs of websites and landing pages are different even if they have the same branding.’

ABOUT THE HOST
Tze Ching started her entrepreneurial journey back in 2007 with the launch of a sustainable clothing and home furnishing ecommerce business. Next, she created a sustainable fashion brand.
In 2019, she launched a social enterprise to help raise awareness about the negative impact of fashion at schools and colleges.
Through the 15-year journey, she learned so much, but easily the most meaningful lesson learned was about the importance of marketing. She now focuses on channelling those insights to help others succeed, through We Disrupt Agency, a business coaching, mentoring and digital marketing company.
Tze Ching’s mission is to create a community of global change makers and to contribute to positive change in both people and planet.

CONTACT DETAILS
Tze Ching’s website: https://wedisruptagency.com
Facebook: https://www.facebook.com/wedisruptagency
Instagram: https://www.instagram.com/wedisruptagency/
Twitter: https://www.twitter.com/wedisruptagency
LinkedIn: https://www.linkedin.com/in/tzechingyeung/