Agent Tech Mastery

Website Wars: Choosing Between Custom, Broker, or Template Solutions - Agent Tech Mastery Podcast

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Podcast Purpose

Discuss website options and best practices for real estate agents.

Key Takeaways

  • Every agent should have a website to establish credibility and online presence.
  • Three main website options: custom-built, templated hosting service, or brokerage profile.
  • Regular website maintenance (every 6 months) is crucial for functionality and relevance
  • Effective lead capture and nurturing requires understanding and customizing the process


    • Topics

    • Website Necessity and Options
    • Agents need websites to prove legitimacy and showcase services

      • Main options:

      • Custom-built website (expensive, requires ongoing maintenance)
      • Templated hosting service (recommended, provides support)
      • Brokerage profile (cost-effective for new agents, but less control)
      • Domain ownership is crucial for continuity if changing brokerages
      • Website Content and Functionality
      • Mobile-friendly design is now standard but crucial Branding (logos, colors, taglines) should be established before website creation
      • About section should be personalized, not generic template content
      • IDX feeds for property searches may not be worth the extra cost
      • Test all contact forms and lead capture systems regularly

        • Lead Generation and Management

        • Be cautious with aggressive lead nurturing systems (e.g., frequent texts/emails)
        • Understand and customize the lead follow-up process
        • Move qualified leads to a personal CRM for proper nurturing
        • Consider the long-term accessibility of leads when using third-party systems

          • Website Maintenance and Updates

          • Regular checks (every 6 months) for broken links, outdated information
          • Update photos, bios, and content to reflect current information
          • Ensure all functionality (forms, links, etc.) works properly
          • Consider offering valuable incentives for newsletter sign-ups, not just generic requests

            • Next Steps

            • Review and update your website if it's been more than 6 months
            • Test all contact forms and lead capture systems on your website
            • Consider implementing a valuable incentive for newsletter sign-ups
            • Reach out to Agent Tech Mastery for their website maintenance checklist
            • Listen to upcoming podcast on newsletters and AI use in real estate

              •  

              Are you stuck and piecemealed your business together? Let's get you where you want to go. If you want our help to do that, book a call with Agent Tech Mastery at https://www.agenttechmastery.com/applypod it's absolutely free and possibly the best call you have ever had to change your business.

              Again, https://www.agenttechmastery.com/applypod As always, I would love to hear your comments. Reach out after you watch/listen.

               

              PS. You can find us on any of your favorite podcast apps by searching for Agent Tech Mastery.

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              Agent Tech MasteryBy darci4