In this episode of The Business Edge, David Dirks, Chief Marketing Officer at Central Willamette Credit Union, talk about all things website optimization. David shares smart, actionable tips that any small business can implement to turn a basic website into a powerful tool for growth. Whether you're building your customer base or nurturing a loyal community, learn how strategic tweaks can make a big difference in visibility, usability, and engagement. Tune in and level up your online presence.