On this episode of The Fresh Pot Podcast, the Cup O Code team dives into one of the biggest challenges businesses face today, selling online and building digital trust.
We talk about why customers decide within seconds whether they trust a business, and the common mistakes that cause people to leave a website without ever contacting you or making a purchase.
In this conversation we cover topics like website design, branding, user experience, and how reviews, photos, and proof of work influence buying decisions. We also discuss the growing trend of customers purchasing directly through social media platforms like Facebook, Instagram, and TikTok, and what businesses can do to take advantage of that shift.
The team also debates some fun but important marketing questions like the difference between stock photos and real photos, and how website speed and mobile experience impact conversions.
We also share real-world examples from client projects, lessons learned from marketing successes and failures, and a few updates on what’s happening at Cup O Code with upcoming projects, events, and initiatives.
If you run a business and want to understand what actually makes people buy online, this is a conversation you won’t want to miss.