The K-Content Podcast

Webtoons: The new source of IP for TV, film, and Netflix shows (Ep. 7)

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In this episode, we explore how Webtoons emerged and how IP from Webtoons are being made into TV, film, and Netflix shows.

00:00 Introduction to Webtoons

00:45 Guest Introduction: Hannah's Experience

01:55 What Are Webtoons?

04:01 The Origins of Webtoons

07:03 The Rise of Webtoon Platforms

11:16 Global Expansion and Market Impact

17:21 Revenue Streams and IP Adaptations

26:43 Highlighting Key Paragraphs from the S1

26:55 Global Adaptation Potential of Korean Stories

27:56 Naver Webtoon’s Film Production Subsidiary

31:11 Webtoon Adaptations: A Proven Success Formula

33:14 Paramount Plus and Other OTT Players in the Korean Market

34:34 The Financial Efficiency of Webtoon Adaptations

40:28 The Negotiation Process with OTT Platforms

47:16 The Future of Webtoons: Market Expansion and IP Adaptations

52:27 Webtoons: A Universal Medium for All Ages

54:09 Naver Webtoon's Ambition to Become the Disney of Asia

Referenced in the show:

  • https://techcrunch.com/2014/05/25/kakao-daum/
  • https://www.vam.ac.uk/articles/a-brief-history-of-webtoons
  • https://www.reuters.com/technology/navers-webtoon-ceo-says-barrier-new-entrants-is-high-2023-08-14/
  • https://welcon.kocca.kr/en/support/about-welcon
  • https://www.sphericalinsights.com/reports/webtoons-market
  • https://www.navercorp.com/navercorp_/ir/annualReport/2022/2020AR_NAVER_ENG_220203.pdf
  • https://koreajoongangdaily.joins.com/2023/08/04/business/industry/Naver/20230804150224182.html
  • https://www.kocca.kr/kocca/bbs/view/B0000147/2004324.do?searchCnd=&searchWrd=&cateTp1=&cateTp2=&useYn=&menuNo=204153&categorys=0&subcate=0&cateCode=&type=&instNo=0&questionTp=&ufSetting=&recovery=&option1=&option2=&year=&morePage=&qtp=&domainId=&sortCode=&pageIndex=1#
    • ...more
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    The K-Content PodcastBy Jonathan Pan