A wedding dress is often referred to as the dress of a lifetime. Yet most wedding dresses spend most of their time in a garment bag, hanging on a hanger, in the back of a closet ... A sad fate for an item which is selected with great time and care, being tried on, compared, and altered. And thus it's a piece of clothing that, in essence, has a considerable impact on the environment. Today, the industry is trying to reinvent itself to make the wedding dress a more sustainable piece, whether through new materials or innovative services.