Business First Impressions with Becca Pountney, Wedding Industry Marketing Consultant. BeccaPountney.com In a fraction of a second, prospective couples form opinions about your company. This instant judgment happens when they look at your website, social media posts, email, or talk with you on the phone. How do you make a stellar first impression that ultimately leads to a sale? • Proven first-impression digital techniques • Repair a flubbed first impression • In-person and virtual impression do's and don'ts