Nora Sheils, co-founder of Rock Paper Coin, a CRM software platform for the wedding and event industry, to discuss the importance of effective sales through education and client matching. Nora emphasizes the value of community and collaboration in the event planning industry. The discussion concludes with practical advice for business owners on selecting and utilizing CRM platforms, including the importance of customer support and clear communication strategies, along with an offer of free access to the platform for listeners. RockPaperCoin.com. https://app.rockpapercoin.com/SignUp?promoCode=CLINT