Weddings are a huge market in India especially since the societal structure build up to marriage as being one of the cornerstones of an Indian man or woman’s life. Earlier generations considered the wedding ceremony to be a right of passage of sorts to enter what was considered as the most important phase of a person’s life.
With weddings getting grander and more intricate with every passing year, the traditional elements have taken a back seat. The whole wedding event is slowly turning into an entertainment extravaganza with an entry song and dance routine for the bride, groom and their entourage. This is usually followed by a few more songs and dance routines by the brothers, sisters, friends etc. The whole ceremony is now nothing less than an Indian movie wedding scene.
This evolution of the wedding event has been welcomed wholeheartedly by the younger population who otherwise found weddings to be an extremely boring affair. Added to this the pressures of being prodded on their careers, marriage, children by gossiping aunties and patronising uncles, it wasn’t something that they attended on free will. The whole monotony of the event followed the inevitable and inexplicable mad rush to the dining room and the excruciatingly long wait to get a photograph clicked with the bride and groom has now got a more bearable face to it.
There is a section of the population who turn their nose up at these “dilutions of our culture” but are already scheming and plotting to make their kid’s weddings an even bigger extravaganza – the hypocritical relative.
In between all these innovations and systemic change that is happening in society, one industry has been accelerating these changes by ushering in new concepts, ideas and ways to make every wedding unique. There are clear front runners who charge an exorbitant amount to make the 3-4 day event the most memorable part of a couple’s married life. This is the recently popular and formalised institution known as “Wedding Planners”.
Read the full article at - https://thedailyvanilla.com/2021/09/23/wedding-photographer-barely-escapes-lion-attack-during-pre-wedding-photoshoot/