Simplified Solutions

Wedding Show Revelations: Cracking the Code to Connect with Engaged Couples


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In this episode of WedPro Business Solutions, host Kristina Stubblefield shares insights from her recent conversations with engaged couples at a wedding show in Louisville, Kentucky. She discusses the importance of short form video in connecting with engaged couples, and how it is becoming increasingly important for wedding vendors to have a strong presence on platforms like TikTok and YouTube. She shares insights from her conversations with engaged couples about their research habits and the channels they use to find vendors, and emphasizes the importance of being authentic and true to oneself in creating content that resonates with potential clients.

Kristina reminds wedding vendors to be present on the channels where their clients are spending their time, including Google, TikTok, and YouTube. As the wedding industry continues to evolve, it is crucial for businesses to adapt and embrace new technologies and platforms in order to stay visible to their ideal clients. 

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Simplified SolutionsBy Kristina Stubblefield