Connecting face-to-face with your market is invaluable for wedding photography businesses. While social media is a great tool for reaching a large audience, it lacks the personal touch of face-to-face interaction. Wedding expos give you the opportunity to meet with potential clients in person and build relationships with them. This is important because wedding photography is a very personal service. Couples want to choose a photographer they feel comfortable with and trust to capture their special day perfectly. You also get to know your potential clients on a personal level, from their wedding plans to their vision for their wedding photos and their personalities. This information will help you to understand how to serve them on their wedding day.

In this Wedding MBA session, Laurette Veres talks more about the unparalleled benefits of face-to-face interactions with your wedding clients through participating in wedding shows. She will give tips and strategies to make your participation in a wedding expo convert magnificently, from designing your photo booth, presenting yourself to potential clients, and everything you need to do and not leaving money on the table.

Notable Quotes

Face-to-face marketing can build your business and increase sales like no other marketing channel. [04:05]

Credibility is critical to your business and your financial results. It enhances your reputation, attracts clients, and creates long-lasting client relationships. [15:19]

An interactive photo booth session will draw attention, boost your engagement, and serve as a platform for storytelling and breaking the ice, helping you stand out from the other booths in the show. [27:55]

A trademark is a distinctive sign or emblem identifying a particular business or product. It can prevent others from using the same signs or emblems without permission. It is an exclusive right granted by law to a trademark holder to identify their goods and services as those produced or sold under their brand. Since registering a trademark is long and complicated, Scott brings the trademark jargon in a language that a ten-year child can understand.

Scott Kartsounes is the co-founder of Intelligence, Inc., developers of Event Intelligence® – a leading online event booking, planning, and management platform used by thousands of mobile DJs, entertainers, photo booth operators, and event companies in two dozen countries worldwide. Intelligence, Inc. is also the developer of Party Blast™ – a prominent online event directory that lists thousands of event professionals in the U.S. & Canada. Intelligence, Inc. works with over fifty thousand event professionals.

Scott Kartsounes holds a degree in Engineering from the University of Illinois Chicago, an MBA from National Louis University, and a certificate in Entrepreneurship from Harvard Business School. Scott also owned and operated one of Chicago’s largest and most successful mobile entertainment companies from 1990 to 2003.

Tune in!

Conversation Highlights;

[01:05] A bit of Scott’s background and his Djaying Journey

[06:00] Using Event Intelligence has been phenomenal in Kyle’s business

[10:42] Trademarks and their importance to the company

[13:52] Trademark versus copyright explained

[15:12] How and where to register your trademark

[16:07] Why should you register a trademark

[17:32] Infringement by cyber-squatters and examples

[20:18] Infringement by competitors’ examples

[23:27] Trademark gives you the power to be the authoritative leader

[27:34] What qualifies for registration

[30:54] Examples of trademark classes in the education and entertainment industry

[32:24] Expected fees and timelines when registering for a trademark

[37:16] Online filing and what happens

[38:58] This is when you can safely start using the ® symbol

[41:11] Trademarking is not a one-time payment, but a lifelong commitment

[43:36] Do you need further legal assistance?

[46:20] Episode wrap up and calls to action

Notable Quotes[03:42] In today’s world, subscription services are everything[04:15] To succeed in business, you must start by selling a concept, then a product follows[04:27] To buy a software service that you’ll download and install is unheard of nowadays. Everything is on the cloud.[17:13] Companies with a registered trademark symbol become more official and authoritative.Let’s Connect!Scott Kartsounes

Websites:

https://www.intelligenceinc.com/https://www.eventintelligence.com/ https://www.partyblast.com/Social Media:

Facebook: https://web.facebook.com/kartsounes/Instagram: https://www.instagram.com/lifeinthecsuite/Twitter: https://twitter.com/kartsounesLinkedIn: https://www.linkedin.com/in/kartsounes/Disclaimer: This interview is for informational purposes only. Scott Kartsounes is not an attorney. None of the information provided is meant to be construed as legal advice. Attendees should consult with a qualified attorney with questions specific to their situation.

Rob Savickis is the executive producer and the president of both the Photo Booth Expo & Mobile Entertainment Expo. At the International Photo Booth Expo, manufacturers of photo booths and suppliers of media, props, and consumables interact with photo booth rental companies from over 60 countries. In this episode, Rob explains everything you need to know about the upcoming International Mobile Entertainment Expo in Las Vegas on February 21-24, 2022. Also, find out more information on how your business can benefit from exhibiting at the Photo Booth Expo. Tune in!Conversation Highlights;[00:28] A bit of Rob’s background[01:38] What inspired Rob to come up with the photo booth expo in Las Vegas [07:43] Can you join both the Photo Booth and Mobile Entertainment expos?[09:24] PROMO codes MEXSHOW2022 and PBXSHOW2022 before 16/2/2022[13:18] What to expect during the Photo Booth Expo seminars[15:34] It’s not about money, but networking and education [18:45] What’s new to this year’s conference[23:44] Why our show is different from the other shows out there[25:48] Get a glimpse of the final show maps[27:35] Episode wrap up and calls to actionNotable Quotes ●     [08:26] Many Dj’s are in the photo booths, while very few people in the photo booth world in the Djaying ●     [13:00] Even with entertainment, the greatest value you can give or offer is education ●     [15:34] The greatest advantage of networking is to grow your sphere of influence  Let’s Connect!Rob’s Mobile Entertainment ExpoWebsite: https://mobileentertainmentexpo.com/Facebook Group:  https://web.facebook.com/groups/mobileentertainmentexpo/ Photo Booth ExpoWebsite: https://photoboothexpo.com/Facebook: https://web.facebook.com/groups/PhotoBoothExpo/Instagram: https://www.instagram.com/photoboothexpo/Twitter: https://twitter.com/photoboothexpoYouTube: https://www.youtube.com/channel/UC95Yj_iRMmL9OtyWFsbm88Q Kyle Brown (host)Website: https://weddingtalkradio.com/Facebook: https://web.facebook.com/WeddingTalkRadioPodcast/Twitter: https://twitter.com/WeddingTalkRadiInstagram: https://www.instagram.com/weddingtalkradio/

This episode of Wedding Talk Radio features Colin Cowie, an international event and wedding planner. He has worked with big celebrities of our time, and his 35 years of experience in the industry allows him to talk comprehensively about event planning. He highlights that it’s important to keep the runway going in the midst of the COVID-19 epidemic. Also, he believes that this downtime can be an opportune time to reestablish your business so that you’ll be ready for the big comeback.

Conversation Highlights

[01:00] Colin shares his personal experiences and thoughts about the positive effects of the pandemic on people’s life

[04:55] Some ways on how to slash expenses

[06:14] Take the opportunity to think about what and how can you use this downtime effectively

[07:12] Colin mentions that he applied for PPP

[08:02] Figure out what does your business look like when you come back

[09:05] Practical tip #1: Get a safe environment for your team

[09:25] Practical tip #2: Give the team education and all the tools that they need

[10:18] Practical tip #3: Figure out what does the event look like when the business comes back

[03:03] The idea of categorizing people: A snapshot

[14:32] The need to learn the great realization this COVID-19 pandemic

[16:37] Shelly brings out the concern on responsibility in protecting clients.

[22:14] Coleen asks for recommendations from Colin.

[26:12] Kyle seeks for some tips on how to reinvent one’s wedding business.

[27:38] Colin talks about his own grandiose wedding.

[32:51] A show and a book (Above and Beyond: How to Stand Up in a Crowd) are coming soon

[39:06] What’s Colin’s next big event?

[39:59] Colin recommends conferences.

[41:45] Kelly asks if there are sources of information that Colin recommends

[42:35] Colin talks about the competition in the wedding industry

[47:35] What does Colin look for in a creative partner?

[50:29] Is Colin open for internship and conducting a workshop

Complete shownotes and video can be found on our website https://weddingtalkradio.com/2020/05/04/colin-cowie-of-colin-cowie-lifestyle-wedding-planner/

This episode of Wedding Talk Radio features David Tutera, a leading wedding and entertainment expert, an author, a professional speaker, and a fashion designer. He is so enthusiastic in sharing his knowledge and insights to motivate wedding professionals to keep hustling this time of the pandemic. He reminds wedding planners and designers that they provide immense joy to people in their once-in-a-lifetime event as shown in the videos he generously shared. He even points out that it’s always good to balance career and family life by prioritizing what is important.

David Tutera is an award-winning wedding planner, fashion designer, lifestyle designer, entertaining expert, author, professional speaker, and television star. Tutera is hailed as an artistic visionary whose ability, uniquely creative talents and outstanding reputation have made him a tremendous success in the lifestyle arena. Honored by Life & Style Magazine as "Best Celebrity Wedding Planner," David's impressive client list includes celebrities, royalty, politicians, and socialites. Tutera has hosted several hit television series, is a media go-to expert on weddings and celebrations and is a regular expert on various talk shows, and a contributor to numerous magazines.

Listen and learn from the expert in the wedding industry not just by his words but through the great projects that he was able to realize.

Conversation Highlights

[01:15] David shares his thoughts about what is happening at the wedding industry today

[02:27] A reminder that the wedding industry provides joy and fashion to people

[04:40] The question: What we want to accomplish tomorrow for our families and our clients?

[05:40] How does David maintain his upbeat and exciting personality

[07:10] David’s realizations while staying at home with family

[09:56] Changes and hopes in the future of the wedding industry

[12:00] The call to balance career and family

[12:43] David as a “list” person - professional list

[13:50] Shelly seeks for some pieces of advice on how to handle clients at this point in time

[17:30] David talks about the video showing the 3-day affair of wedding planners and designers

[18:40] Kyle screen shares the video

[21:51] Pieces of advice from David in taking opportunities

[26:45] David shares a 5-minute wonderful wedding video

[32:02] David appears with her daughter which shows the real-life and the human in him

[33:42] Considerations on how David chooses his vendors

[35:05] The big event that is coming up in August: The DTE experience

[36:02] What is coming soon for David?

[36:20] Question for David: If you have the freedom to roam around the world, what’s the first thing that you'll do?

[37:25] David’s thoughts about working from home

[37:38] Will David attend the MBA this year?

Show notes, books, video and links

https://weddingtalkradio.com/2020/04/24/david-tutera/

For this episode of Wedding Talk Radio, Kyle sits down with Kelly Bearden, the Director of the Small Business Development Center in California. He generously shares the guidelines and the salient information that business owners should know so they can avail the government funding this COVID-19 pandemic. He highlights that the government has this program to support small-scale business in standing against this crisis. So join Kyle and Kelly as they provide you with what you need to do to survive your business by availing PPP and PUA programs.

Complete shownotes and Video from this podcast can be found on our web site

https://weddingtalkradio.com/2020/04/26/kelly-bearden-director-csu-bakersfield-sbdc/

We interview Chris Evans author of How To Double Your Wedding Business in 12 Months The Roadmap To Success For Wedding Professionals. He helps us with tips on business marketing during and after the coronavirus.

You can find complete the video, show notes and links to his books on our website

https://weddingtalkradio.com/2020/04/26/chris-evans-of-bridal-business-bootcamp/

Show notes and website links can be found on our website http://www.WeddingTalkRadio.com

You can also watch the video from the interview with Shane McMurray.

SHOW TITLE: Wedding Talk Radio With Shane McMurray

The next episode of Wedding Talk Radio presents Shane who is a known data insights specialist, a tech geek, and a competitive advantage enthusiast. He has a passion for understanding data and finding patterns on them. Kyle made Shane share how these data can be used in managing a wedding business in today’s marketplace and in this time of the pandemic.

Conversation Highlights (Time stamp is from the Youtube Video

[00:20] Shane’s career path towards the wedding industry

[02:06] The birth of Wedding Report in 2005

[02:46] The passion for understanding data

[04:00] Kyle’s question on data collection for your wedding business

[07:00] Question on the frequency of collecting data

[07:58] Data collection in this time of the pandemic

[16:23] Shane’s sharing on the real picture of the wedding market today

[23:16] Shane’s data showing the status of the wedding industry at this time

[26:46] Sharing of wedding marketing techniques

[33:29] Lucy’s sharing about a client and his photography packages

[35:57] Alex’s sharing about his clients

[37:57] The group’s sharing on upgrading packages and giving reviews

[44:42] Shane’s contact information

[45:08] Expert’s words from Shane

[46:42] Kyle’s question on using data in your business

[49:08] Alex’s Thinking Outside The Box tip

[51:22] Kyle’s Every Door Direct Mail tip

[54:57] Kyle’s concern on giving statistics to the overall value of a wedding

Wedding Talk Radio presented by the Kern County Bridal Association Interview with Rick Brewer of Get More Brides.

Rick talks with us about the state of the Wedding industry.

Show Notes and Links can be found on our website www.WeddingTalkRadio.com

Wedding Talk Radio presented by the Kern County Bridal Association Interview with Rick Brewer of Get More Brides.

Rick talks with us about the state of the Wedding industry.

Show Notes and Links can be found on our website www.WeddingTalkRadio.com