The proposal rush is over. And now couples are doing something different.

In this episode, we break down what couples are actually doing in mid-January after the initial engagement excitement fades. Instead of rushing to book vendors, couples are slowing down, reading more, asking better questions, and focusing on alignment over urgency.

We talk about how search behavior shifts from vendor names to “how do we choose” questions, why timeless design and intentional pacing are outperforming spectacle right now, and what couples are really looking for when it comes to photography, guest experience, and long-term value.

This is a quieter moment in wedding planning, but it’s an important one. Couples aren’t chasing trends. They’re editing for meaning.

If this week feels slower, it’s not a setback. It’s a signal.

website: northandsouthagency.com

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AI Wedding Vendor Assistant™: https://northandsouthagency.com/ai-wedding-vendor-assistant

AI Visibility Report™: https://northandsouthagency.com/ai-visibility-report