In this chat with Kristine from The Modern Brides BFF, we unpack her real journey from ditching the corporate ladder and surviving a redundancy spiral to building one of Australia’s most-loved wedding content brands. Kristine spills on the unexpected moments that led to her success, why she’ll always hire for personality first, and what couples really need to understand before booking a content creator.

We also talk:

• The importance of quality over trends in wedding content

• Her not-so-glam first few months in business

• Lessons from managing a growing team across Australia and Europe

• The power of rebranding and rediscovering your creative direction

Whether you’re a new creator, a bride-to-be, or just obsessed with weddings (hi, us too), you’ll love this one. Get your snacks and press play