The 40th anniversary of the introduction of “new” coke. Was it a marketing disaster, or something deeper with the fast reversal of the change in Coca-Cola’s formula. Looking back, plus Wednesday morning’s biggest stories on Hour 4 of the Bob Rose Show 4-23-25

Wednesday Hour 4: 79 days…already gave up?

The Bob Rose Show with Greg Cassidy is North Central Florida's #1 morning information source for more than 20 years. Weekday mornings from 6:00 to 10:00am, featuring breaking news, traffic and weather. And commentary that drives conversation on the biggest issues.

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Wednesday Hour 4: 79 days…already gave up?

Wednesday Hour 4: 79 days…already gave up?