Co-Host Jonathan Kersting from the Pittsburgh Technology Council discusses the challenges faced by university researchers transitioning from lab to market, emphasizing the importance of understanding market needs over technical specifics. He references the previous podcast with George Skoptsov, founder of H Quest, who shares insights on avoiding the pitfalls of loving one's technology too much.

Kersting also previews next Monday's podcast about the disastrous release of the E.T. the Extraterrestrial video game, highlighting the importance of product quality and customer satisfaction. Co-host and Teh Council CEO Audrey Russo will join the discussion, aiming to help entrepreneurs learn from failures to succeed. 

This is a podcast for tech and manufacturing  entrepreneurs exploring the tech ecosystem, from cyber security and AI to SaaS, robotics, and life sciences, featuring insights to satisfy the tech curious.