We are meeting with Jennifer Lemcke of the Weed Man franchise opportunity.

Why invest in lawn care?

Lawn care is part of the rapidly growing Green Industry

While growth has been fueled by expansion of the housing market over the last several years, demographic trends indicate growth that will extend beyond the housing boom, with an increasingly greater percentage of homeowners hiring a professional lawn and landscape maintenance company.

Maturing Baby Boomers with more disposable income and an increasing priority on enjoying life will continue to employ the services of our industry in greater numbers to ease the burdens of maintaining their homes.

Additionally, growing numbers of dual-income families will continue to look to lawn care service providers to help them free up more time in which to enjoy the pleasures of family and home life.

Working in conjunction with favorable demographic trends is the consumer's recognition of lawn care as a truly compelling value when compared to the retail cost of products, the hassle of mixing and applying those products and the angst of uncertain results incurred by the do-it-yourselfer.

Even as the average size of the U.S. lawn decreases, more families are contracting out for lawn service, according to data from the Vermont-based National Gardening Association

In 2003, 17% or 19.4 million households hired a professional lawn and landscape maintenance company, up from 15% in 2000 and 13% in 1998

The total spent by homeowners for these services has risen from $7.9 billion in 1998 to $9.7 billion in 2000 to $11.2 billion in 2003