How Not to Start a Business: Lessons from our Journey

Week 11: Learnings from Paid Ads

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This week we talk about what to expect when using paid ads on LinkedIn, we discuss User Personas (what they are and how to use them) and we fight spiders, our most important problem of the week so far


Links to stuff mentioned in this episode*

Spider catcher: ⁠https://amzn.to/3Zn10lA⁠

Plus X: https://www.plusxinnovation.com/

BLOQS: https://bloqslondon.com/?gad_source=1&gclid=Cj0KCQiA3sq6BhD2ARIsAJ8MRwVSqyXZIl9KxA7Hu7LHaZ84ZhV7ZkUqCjXuSCGgTJ3JHF9BETntFLkaArZYEALw_wcB

Coyote Peterson Black Widow: https://www.youtube.com/watch?v=l5E4o0iRoPc

PassivHause: https://www.passivhaustrust.org.uk/what_is_passivhaus.php



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*Books we recommend

⁠⁠- The Really Good Idea Test⁠⁠

  • ⁠⁠Never Split the Difference⁠⁠

    • ⁠⁠Sprint⁠⁠

      • The 4 hour work week book - ⁠⁠https://amzn.to/49eMjoZ⁠⁠

        • Our course on modern leadership

        ⁠⁠⁠⁠⁠https://www.udemy.com/course/a-crash-course-to-mastering-modern-leadership/?referralCode=0DA0574A5F7FAE07DC77⁠⁠⁠⁠⁠

         *Please note that some referral links are affiliate links where we earn a small commission on referring products which we are using.

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        How Not to Start a Business: Lessons from our JourneyBy The Invention Junkies