## This Week's Theme: Brand Look and Feel

Week 2 dives into how brands can tie purpose and intention into their visual identity. From choosing the right photography style to creating attention-grabbing video covers to navigating authentic representation in fashion, this week's guests explore the many layers of brand experience across multiple senses and touchpoints.

## What to Expect This Week

- **Matthew Cicanese** on how to choose a photography style for your brand

- **Mo Ismail** on how to create a video cover that catches someone's attention

- **William Hardaway** on sharing company values about diversity without it looking like a marketing scheme

- **William Hardaway** on how diversifying the design industry impacts the look and feel of fashion brands

## About Strategize This

Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.