The higher you go in business, the harder it is to keep track of its growth. That’s a fact for any type of business, even in real estate. Crunching numbers in deals is one thing, but to deep dive into numbers of your own company is a whole other matter. If you don’t know what you’re doing, things can go south pretty fast.

Today, Don and Ryan discuss the importance of not just having data but having a ton of it. They explain how accumulated data can help steer your business in the right direction and how the same data can be used to set new goals. They also suggest some of the critical types of data you and your team must keep tabs on at all times and share tips on how you can gather individual data from separate marketing campaigns.

“You need to know more than 15 key numbers in your business to really see its health at any given time.” - Ryan Scialabba

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