The best way to sustain your business is to become the top-of-mind company to potential leads. It means you have to be always relevant, and to be relevant is to actively pitch your business to sellers and buyers alike. This is where an efficient and well-calculated marketing strategy comes in.

Today, Don and Ryan share some of their business goals for the coming year and why they’re putting a lot of emphasis on efficient marketing strategies. They describe their personal preferences regarding sales processes and which method nets the most leads. They also explain some of the critical metrics you have to consider when planning your marketing strategy as well as how you can go about managing each one.

“Your marketing process converts leads from a call to a client to a sale.” - Ryan Scialabba

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