## This Week's Theme: Storytelling

Week 5 dives into the power of storytelling for brands and businesses. Adam and Alicia explore how narrative principles and practices can help you connect with different types of people, from crafting the anatomy of a great story to telling engaging narratives in short-form video.

## What to Expect This Week

- Marc Gutman on the anatomy of a great story

- William Hardaway on how brands can go beyond images to demonstrate cultural diversity through storytelling

- Mo Ismail on telling engaging stories in short video timeframes on Instagram and TikTok

- Marc Gutman (again) on how storytelling helps a brand on social media

## About Strategize This

Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.