Hey, 415! This episode is all about Strategic Planning—the elements that go into your campaign proposal document and the aspects you need to figure out now that your client approved your creative brief. I have posted a PDF of this complete chapter in your Learning Materials because I want you to read and reference all the aspects as you continue planning your social media campaigns. Right now, we will talk the Audit—including the environmental scan, situational analysis, and SWOT aspects that happen early in your campaign planning. In later episodes we will dive into the target audience, the strategies and tactics, and the evaluation process that make up the middle and back end of the planning process.