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Week 8 - Persuasion Theory & Elaboration Likelihood
Week 8 (Mar 22) of COMM 226 - The Social Impact of Mass Media
This episode covers the various theories that try to explain the process of persuasion, especially the Elaboration Likelihood Model.
With instructor Stephen Warren
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By Stephen Warren
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Week 8 (Mar 22) of COMM 226 - The Social Impact of Mass Media
This episode covers the various theories that try to explain the process of persuasion, especially the Elaboration Likelihood Model.
With instructor Stephen Warren