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🎙️ Is Shopify really the new agentic AI winner in ecommerce or just winning the narrative? In this fast-moving episode of The Checkout Point, Max and Rachel peel back the hype to expose what AI, platforms, and margins actually mean for operators who live inside spreadsheets, not LinkedIn threads.

In this episode, The Checkout Point dives into Shopify versus Wix for scaling brands, how agentic AI will quietly take over more of the ecommerce funnel, and why concentration risk with Amazon and Shopify can either accelerate growth or compress margins. Listeners hear a pragmatic breakdown of AI agents in back-office workflows, the real impact of tariffs and platform shifts on unit economics, and a practical three-step strategy to make advertising, payments, and data privacy work together for measurable, defensible growth in 2026.

• 🎯 Shopify surge and agentic AI: when to lean into Shopify AI features for conversion and operational leverage and when to fix broken processes, bad KPIs, and margin leaks first.
• 💡 AI agents beyond chatbots: how multi-agent systems, AI generated UGC, and multilingual search reshape merchandising, attribution, and customer journeys when data is clean and operations are tight.
• 📈 Platform risk and market dynamics: what it means for brands when Amazon and Shopify control roughly half of U.S. ecommerce plumbing and how Etsy selling Depop to eBay signals the tension between niche profitability and scaled marketplaces.
• 📰 Tariffs and unit economics: why new trade policies and hidden fees can quietly crush contribution margin and how operators can build contingency playbooks before policy shocks hit P&L.
• 🚀 2026 growth playbook: a clear three-step framework across ads, payments, and consented data so AI driven marketing, new ad surfaces, and smarter checkout strategies actually show up in the P&L.

✨ If you are a DTC operator, ecommerce leader, or growth marketer who wants real insight instead of AI buzzwords, subscribe to The Checkout Point, share this episode with your team, and leave a review with the questions you want Max and Rachel to stress test next.

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This is Max, signing off.