## This Week's Theme: Content Creation

Week 4 dives into the craft of creating content that connects, resonates, and respects your audience. From navigating cultural sensitivities in design to choosing between polish and speed, this week tackles the practical questions every brand creator faces.

## What to Expect This Week

- **William Hardaway** on how cultural appropriation plays a role in the fashion and design industry

- **Mo Ismail** on how to come up with content topics that incite belongingness and social connection

- **Marc Gutman** on whether there is a right and wrong way to tell a story on social media

- **Mo Ismail** on what matters most: video quality, content quality, or speed to publish

## About Strategize This

Season 2 of Strategize This brings focused, one-question episodes — short conversations that get straight to the value. Hosted by Adam Matossian and Alicia Jones.