On today’s Performance Mindset Shop, Amy sits down with Tyler Carlson, the co-founder of Resquared, a marketing automation platform designed to streamline the prospecting process of commercial real estate professionals with a background steeped in tech startups. Once on the path to becoming an orthodontist, Tyler’s entrepreneurial career began when he sold his first business in college, and he later led a prop tech startup to surpass seven figures in SaaS revenue at Resquared. He is focused on optimizing the entire customer journey, from initial contact to closing deals and ensuring customer success. In addition to his role at Resquared, Tyler is also a husband and father of two.

In this episode, you’ll hear:

1. Tyler Carlson’s sale of his first business, which he started in college, and how that experience shaped his business approach today.
2. The pros and cons of college in today’s economic climate.
3. His attraction to the tech industry and what influenced his decision to enter that industry.
4. The founding of Resquared and how it addresses needs in the marketplace.
5. Using data to remain focused and market to local businesses.
6. The challenge of shifting from founder-led sales to scaling a sales team.
7. Working with weekly goals to track progress.
8. How Resquared builds a seamless experience for its clients, from prospecting to deal closure.
9. Tyler’s tools for maintaining a performance-driven mindset.

Connect with Amy Calandrino here:

Beyond Commercial - beyondcommercial.com/amy-calandrino-ccim

Amy Calandrino - linktr.ee/amycalandrino

Connect with Tyler Carlson

Resquared - www.re2.ai

LinkedIn - www.linkedin.com/in/tylerwcarlson