Dr. Klapper speaks about Italian-Americans and the power of persuasion in their culture; the people you accumulate as friends throughout your life. The example in the arts is Frank Sinatra and the wide circle of friends he had in every level of society.  In sports, the example is Tommy Lasorda and the way he re-branded Orel Hershiser. Larry King talks about his interaction with Frank Sinatra which started his radio career.

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