As a brand enthusiast, parts of this book felt like a master class on building consumer brands.  The book is a reminder that a curious mindset combined with awareness of ‘on ground’ reality can give you perspective and insights that no MBA degree can equip you with. Don't miss this one.

As a brand enthusiast, parts of this book felt like a master class on building consumer brands. The book is a reminder that a curious mindset combined with awareness of ‘on ground’ reality can give you perspective and insights that no MBA degree can equip you with. Don't miss this one.

As a brand enthusiast, parts of this book felt like a master class on building consumer brands.&nbsp; The book is a reminder that a curious mindset combined with awareness of ‘on ground’ reality can give you perspective and insights that no MBA degree can equip you with. Don't miss this one.

WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan

Gurudev Prasad is a brand builder and an early-stage investor. He’s the co-founder of BusyBeeBrands, a brand-building outfit that helps brands tell their ‘stories’ in a way that can make them memorable and differentiate them as desirable. He primarily works with start-ups that are challenging the status quo and changing the way traditional categories are being consumed. FreeFlowing with Gurudev is the podcast where he talks to some of India's most enterprising startup founders, marketers, and investors to tap into their insights on building impactful brands and scaling successful ventures. For more information, visit: https://www.busybeebrands.com

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WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan

WeekendBookClub 1: ‘Harsh Realities: The making of Marico’ by Harsh Mariwala and Prof. Ram Charan