Digital Marketing Update: 10/17 - 10/30 2019
Co-host Joe and Producer Kyle in the studio. Matt is out today. You know what that means... Joe unfiltered. Strap in!
Facebook CEO Mark Zuckerberg in front of Congress again to make case for Libra Coin except he gets asked dumb questions. One takeaway: Facebook will not fact check political ads, so it's up to you to cut through the b.s.
Roku buys Dataxu, an independent demand platform. In short: big brand ads will show up next to more niche, local ones.
Disney+ is getting closer to fruition and the streaming war is getting intense. Disney's ability to market to consumers may just be what puts them in the lead.
Articles Cited:
Facebook: https://on.wsj.com/2q1lOlz
Roku: http://bit.ly/2NuxEN2
Disney: https://nyti.ms/2WpWNwD