This newsletter summarizes lessons learned from 2024's generative AI (GenAI) adoption, highlighting the need for thorough preparation, responsible governance, and AI upskilling. It forecasts 2025 trends, including mainstream AI governance, hyper-personalization, the rise of agentic AI, and a focus on sustainability. The author, an AWS advisor, shares insights from customer interactions and industry leaders, emphasizing the importance of leadership in successful GenAI implementation and its significant economic impact. The newsletter also promotes a podcast covering these topics.