Weekly 1:1 meetings make a big difference for your agency

It’s no secret that Chip rants about the importance of weekly 1:1 meetings between agency managers and their direct reports.

So he and GIni dedicated this episode entirely to the topic — including why they matter and how to run them correctly.

This isn’t simply a checkbox that you need to tick off, it needs to become a fundamental part of the culture of your agency if you want to see the best performance from your team and the best results for your clients (and your business).

Key takeaways

* Chip Griffin: “They don’t do 1:1 meetings and they don’t do them well, but they perhaps make a bigger difference in the performance of your agency than almost anything else except getting your pricing correct.”

* Gini Dietrich: “Those of you who work with contractors and freelancers, one-to-ones are just as important.”

* Chip Griffin: “This is a culture you need to create within your agency.”

* Gini Dietrich: “It is very gratifying when I hear an employee say, I learned so much from you.”

Related

* Use weekly 1:1 meetings to drive agency performance

* Using 1:1 meetings with employees to drive success

View Transcript

The following is a computer-generated transcript. Please listen to the audio to confirm accuracy.

Chip Griffin: Hello, and welcome to another episode of the Agency Leadership Podcast. I’m Chip Griffin.

Gini Dietrich: And I’m Gini Dietrich.

Chip Griffin: Gini, I think we’re gonna have to have a one-on-one today.

Gini Dietrich: Okay.

Chip Griffin: Right after this.

Gini Dietrich: I’m scared.

Chip Griffin: You should be. You should be. It. It’s been at least, you know, a couple of episodes since I’ve ranted about one-on-ones as, as part of the topic. So we decided, hey, let’s have a whole episode devoted to my obsession with one-on-ones because I just, I, I rant and rave about it all the time with my clients.

Gini Dietrich: Well, and the thing is, is they’re, they’re extraordinarily important and people don’t do them. Which is shocking to me. Shocking.

Chip Griffin: They don’t do them and they don’t do them well, but they, they perhaps make a bigger difference in the performance of your agency than maybe almost anything else except getting your pricing correct.

Gini Dietrich: 100%.

Chip Griffin: I mean, if I had to tell an agency owner three things they should do, I would tell them, hold one-on-ones. Get your pricing correct and boil down what you do and who you do it for into one sentence. If you can do those three things, you’ll probably be success. If you can’t, you might still be successful.

It, it’s just in spite of yourself, not because of what you’re doing.

Gini Dietrich: And I would say for those of you who work with contractors, freelancers, in addition to team or only, you know, you don’t have a team or you work with other agencies because they’re,