In this week's Weekly Roundup, we discuss why 'Kudasai' girl Devin Halbal is such a global phenomenon as AirAsia becomes the latest brand out of Asia to onboard her as a part of its influencer content strategy. What makes her so special? Tune in to find out.

Top stories of the week:
'Kudasai' girl Devin Halbal for dummies: 101 on her virality formula
Chagee Singapore nabs ex-foodpanda head as new CEO
So Drama! Entertainment nabs ex-BBDO CEO Melvin Kuek as executive director